
In fact, search data from the Keyword Wizard tool even reflects that over the past few years, cumulative searches for Prime Day exceeded those of Black Friday-in 2019, Prime Day attracted 20% more interest from Google surfers in 2020, the numbers were even.īut it’s not just a big deal for shoppers. This simply means that Amazon Prime members get two extra days of huge sales that no other customers have access to. It is now extended to two days and, similar to Black Friday and Cyber Monday, it’s filled with mind-blowing discounts and bargains. Follow us on social media to read the latest strategies from the ecommerce community, and don't miss new opportunities to increase your profits:Īs the Keyword Wizard tool suggests, “What is Amazon Prime Day” is the most popular Prime Day-related question people Google.Īs you can guess from the name, Amazon Prime Day was designed as a one-day global shopping event reserved only for Amazon Prime members. Take advantage of Semrush's ecommerce tools by entering Semrush AppCenter. Semrush is the online visibility platform trusted by seven million users and 30% of Fortune 500 companies. Hi! This post is brought to you by Sellzone, a blog designed by Semrush to help your ecommerce business grow.
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This quick guide to preparing for Amazon Prime Day will walk you through the key steps that will help you create a great Prime Day offer-from learning how to maximize profits to the most efficient promotional tools that will help you stand out from the ever-growing competition. This means that any seller will want to capitalize on those ready-to-buy shoppers and come up with an irresistible special deal. And since each year we see an upward trend in both the Prime customer base and sales, we can anticipate larger numbers for 2022. In 2021, Prime Day led to $11.2 billion worth of sales on Amazon-that’s a 7.7% rise from the previous year’s $10.4 billion. Back in 2020, Amazon reported having over 200 million paying customers.

Prime Day traditionally comes sometime in July, but this year is anything but ordinary, and according to Amazon, the next Prime Day will start a month earlier than usual, on June 21-22, 2022.Īs the name suggests, the shopping spree is only available to Amazon Prime members. Ever since Amazon launched Prime Day back in 2015, it has been one of the most anticipated annual shopping events.
